Veronica Potes is a Marketing Manager within NBCUniversal’s Marketing team. She develops and executes integrated marketing campaigns for E! Entertainment and the Esquire Network.

Prior to joining NBCUniversal, Veronica was with Univision’s Innovation Marketing Team crafting branded entertainment opportunities for beauty and personal care clients. She originally joined Univision within the Public Relations & Corporate Communications department leading PR for the Univision Television Group, Univision Radio and Univision Interactive as well as supported the News, Distribution and Social Media departments. Veronica has also worked at Edelman, where she created & executed integrated marketing programs for Fortune 500 clients.

Veronica has been involved with HPRA for more than 8 years and also currently serves on the Executive Board of the New York Chapter. She is originally from California and earned two bachelor of arts degrees from the University of Southern California.

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