Board Member LA

Sportivo PR

Mario is co-founder and managing partner of Sportivo, and a 20+-year veteran of the Hispanic public relations field. He is a frequent expert source for media looking to his insights and trends on the U.S. Latino sports public relations and marketing arena. He has been quoted in The New York Times, the BBC, Associated Press, PR Week, San Jose Mercury News, Hispanic Market Weekly and Fox News Latino, to name a few sources. He is also a frequent guest speaker and presenter at numerous industry events.

Launched in 2003 as one of the first sports-focused public relations agencies to emerge in the explosive U.S. Latino marketing field, today Sportivo (derivative: sports and deportivo) helps both sports and lifestyle brands connect with the country’s largest minority group, with a sharp focus on the Latino male consumer. The agency is privately held, based in Los Angeles and counts an impressive roster of current and past clients including Nike, Red Bull, Verizon Wireless, the NBA, Major League Soccer, Telemundo, DC United, UFC, Konami, EA and Square Enix to name a few.
Mario received a BA in Communications (Public Relations Concentration) and a Spanish Language minor from California State University, Dominguez Hills in Carson, CA.

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