Vice President Treasurer
VPE Public Relations
Lourdes is an integrated marketing communications professional with over 15 years of combined experience in public relations, advertising, marketing and promotions. She has been actively involved with HPRA for more than a decade, helping with the organization’s fundraising and marketing efforts since 2002. She served as HPRA-LA vice president (2008-2009) and president (2010 – 2011) and helped launch the national board for HPRA.
As Account Director at VPE Public Relations, Lourdes oversees the agency’s Consumer Division’s accounts and staff, providing strategic direction and helping drive marketing goals for corporate brands. Lourdes’ extensive consumer experience includes developing and implementing strategic public relations and marketing programs for leading national brands like Verizon, Nestlé USA, and Staples to regional brands like Southern California Edison, Disneyland Resort, Sav-on Drugs, and the California State Lottery.