Vice President Secretary
Esther Mireya Tejeda is a seasoned communications strategist with over 14 years of experience developing and executing strategic communications and brand management across music, sports and entertainment platforms. Most recently, Tejeda leads the corporate communications practice for Entercom Communications, the 4th largest radio broadcaster and one of the best performing and fastest growing media companies in the U.S, reaching over 40 million fans each week. At Entercom, Tejeda launched the company’s first-ever corporate communications and public relations practice and sets strategy supporting the business communications for Entercom’s portfolio of 128 highly rated radio stations in 28 top markets across the country. She oversees the communications strategies for the company’s brand and corporate marketing, advertising sales, executive positioning and thought leadership, crisis communications and local media groups.
Previously, Tejeda led the corporate communications practice for Univision Communications Inc., the leading media company serving Hispanic America, where she orchestrated and executed the communications strategies for the company’s sports business, advertising sales, brand and corporate marketing, research and ratings, financial and investor relations and local television and radio media groups. In this role, Tejeda launched the company’s sports communications practice and successfully managed the company’s partnership with FIFA for the 2014 FIFA World Cup tournament. Under Tejeda’s leadership, the Univision Deportes brand garnered significant industry accolades for unparalleled production of the international soccer tournament, often besting sports broadcasting giant ESPN. Additionally, Tejeda was instrumental in relaunching a communications practice for Univision Local Media, the company’s division of 61 local television stations and 67 radio stations throughout the U.S and positioned Univision as a media powerhouse with best-in-class content regardless of language. She also developed executive visibility and thought leadership strategies and managed the company’s corporate reputation, including the communications through the pending transition from privately-held to public and all strategic communications planning with the New York Stock Exchange. While at Univision, Tejeda was selected for the company’s high potential leadership program, a highly competitive executive development program that taps the organization’s future leaders.
Prior to joining Univision, Tejeda led the public relations and communications for PepsiCo’s portfolio of trademark brands including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi Next. While at PepsiCo, she developed the public relations strategies for Pepsi’s strategic partnership with the NFL for the 2011 and 2012 Super Bowl, including successful campaigns for the Pepsi Super Bowl Halftime Show. Tejeda was a critical player in the ideation and launch of Pepsi’s first ever global campaign, “Live for Now”, which garnered wide appeal in 2011 in partnership with world renowned superstar, Beyonce. As an extension of the “Live for Now” campaign, Tejeda spearheaded the public relations strategies for the brand’s celebrity partnerships with heavy-hitting musical superstars including Beyonce, Katy Perry, Blake Shelton and Nikki Minaj and the brand’s strategic partnership with Simon Cowell’s hit reality TV music competition, “X-Factor”. While at PepsiCo, Tejeda also managed the public relations strategies for the trademark’s partnerships with MLB, MLS and NASCAR as well as the GRAMMY Awards, the Country Music Awards, the MTV VMA’s and the Latin GRAMMY Awards, among others.
Tejeda spearheaded the global communications and public relations practice for Sovereign Brands, a global luxury wine and spirits company. At Sovereign, Tejeda launched the Armand de Brignac “Ace of Spades” Champagne brand, a joint venture with renowned musical artist Jay-Z and his company, Shawn Carter Enterprises. Through Tejeda’s strategic vision and leadership, the “Ace of Spades” Champagne brand quickly soared in popularity and became embedded in pop and celebrity culture. Previously, she also led communications at Diageo North America on brands including Smirnoff, Captain Morgan, Johnnie Walker, Guinness and Red Stripe and started her career at the globally acclaimed Ogilvy & Mather firm.
Tejeda earned a Bachelor of Arts degree from Brown University and a Master of Fine Arts degree in creative writing from The New School. She also completed an international study program at the Instituto Internacional en Espana in Madrid, Spain with a focus on Spanish language.