Hispanic Public Relations Association

2008 PRemio & Scholarship Awards Dinner

Mon, 30 Jun 2008 03:20:32 GMT

2008 PRemio & Scholarship Awards Dinner
Start Date: 2-Oct-08 5:30 PM
End Time: 2-Oct-08 10:30 PM
Location: The California Club, Los Angeles, CA 90071
Speaker: TBD

Event Details:

The California Club

538 S. Flower St.

Los Angeles, CA 90071

HPRA now accepting 2008 scholarship applications

noemail@hpra-usa.org — Sun, 27 Apr 2008 10:00:00 GMT

Dear Students/Counselors:

The Hispanic Public Relations Association (HPRA) is pleased to announce that it is accepting applications for the 2008 HPRA Scholarship Program. The scholarship program was created to recognize outstanding undergraduate Hispanic students who are pursuing careers in public relations and related communications fields. Since its inception, the HPRA scholarship program has awarded more than $180,000 to Latino students pursuing a career in communications or related field.

In 2008, HPRA will award one $2,500 scholarship to an outstanding student. Nine other four-year university students will receive $1,000 each. As an added benefit, HPRA also is partnering with member companies and agencies to assist scholarship recipients in obtaining a public relations internship.

Eligibility and application requirements are outlined in the application. HPRA will notify scholarship recipients by September 2008. The postmark deadline to submit all materials is Friday, June 20, 2008.

HPRA’s objectives are to unite Hispanic practitioners for the purpose of exchanging ideas and experiences, to promote professional development through educational programs, to provide financial and internship assistance to students, and to advocate responsible coverage of issues and images affecting the Hispanic community.

Please contact me with any questions at lmarquez@support.ucla.edu or 310-206-3986.

Buena suerte!

Letisia Márquez
College Outreach Committee Director

2008 Scholarship Application

27-Apr-08 3:00 AM

Hispanic Public Relations Association Kicks Off ’08 with New Leadership Board

noemail@hpra-usa.org — Thu, 28 Feb 2008 03:00:00 GMT

Founding member, John Echeveste, to serve as senior advisor

Los Angeles, CA - February 26, 2008 - The Hispanic Public Relations Association (HPRA) today announced its new executive board and the addition of John Echeveste, principal of Valencia, Perez & Echeveste (VPE) Public Relations and one of the organization’s founding members as its senior advisor. As HPRA enters its 24th year, the organization continues to serve public relations professionals by offering innovative thought, leadership, professional development, and career advancement opportunities for individuals in the public relations, marketing, and advertising fields.

“HPRA has made a very meaningful contribution to the advancement of Hispanics in the public relations profession in our 24 years of service,” Echeveste said. “I am very pleased that the organization has continued to grow and to serve the needs of working professionals and students alike.”

The 2008 -’09 executive board consists of President, Ivette Zurita, of Edelman Multicultural; Vice President, Lourdes Rodriguez of VPE PR; Secretary, Albert Proctor, of the U.S Department of Housing and Urban Development; returning Treasurer, Lucila Garcia, public relations consultant; and Parliamentarian, Delia Lopez, public relations consultant.

“This is an exciting time in the Hispanic communications profession and we look forward to providing learning opportunities and resources in order to advance both professional and student PR practitioners,” said Zurita, HPRA President.

The Board of Directors also extends its appreciation to those Board members who have completed their terms: immediate past-President, Romina Bongiovanni, Edelman Multicultural; past Vice President and PRemio Committee chairman, Leticia Rhi Buckley, Los Angeles Music Center; and Executive Director and veteran Hispanic public relations industry pioneer, Ray Durazo.

Key initiatives in 2008 include the addition of the “Campaign of the Year” PRemios award category and the expansion of HPRA with the addition of a new chapter in New York. HPRA will also continue offering scholarships to Hispanic students pursuing a career in public relations and related communications fields. To date, HPRA has provided more than $200,000 in scholarships to students. For additional information regarding scholarships and membership please visit www.hpra-usa.org.

About the Senior Advisor
John Echeveste, Senior Advisor, co-founded VPE after a 15-year career in the fields of journalism,
public relations, government and broadcasting. At VPE, he specializes in accounts in the areas of consumer and healthcare marketing. Echeveste served as vice president of Communications for TELACU for eight years, and also served as Manager of Public Communications for the Southern California Association of Governments. Echeveste is a founding member and past president of the Hispanic Public Relations Association.

About the Executive Board
Ivette Zurita, President, has been an active HPRA member for the past five years, previously serving as membership chair, Secretary, and most recently as Vice President in the ’07 term. She currently is a senior account executive in the Edelman Multicultural practice in Los Angeles, where she works on media relations for the Microsoft and Zune accounts.

Lourdes Rodriguez, Vice President, is a seasoned integrated marketing communications professional with extensive experience in public relations, advertising, marketing and promotions. As account manager at VPE, Rodriguez manages the Nestlé account handling Hispanic public relations and promotions on a national level.

Lucila Garcia, Treasurer, brings more than a decade of PR experience working with various health, consumer, food and beverage, and energy companies. As a consultant, she oversees direction on media relations initiatives and strategic planning.

Albert E. Proctor, Secretary, brings a breadth of experience in public relations, cause marketing, and community development. As a Community Planning & Development Representative for the U.S. Department of Housing and Urban Development (HUD) in Los Angeles, he is responsible for overseeing the implementation of large federal grants that empower communities to increase homeownership, support community development and increase access to affordable housing free from discrimination. Delia Lopez has over seven years experience in the public relations industry and works with companies and organizations developing strategic communications plans that are in line with marketing and business goals.

Board Committee Chairs:
Activities – Jennifer Gonzalez, Paine PR
Digital – Herbert Serrano, consultant
Fundraising – Monica Chavarria, Farmers Insurance
Marketing – Fabiola Brenes, RL Public Relations and Edna Silva, Wells Fargo
Membership - Laura Amarillas, Chandler Chico Companies
National Chapters – Sandra Bernardo, Bernardo PR
PRemios – Lourdes Lopez, Recording Academy/GRAMMY Awards
Professional Development – Carlos Munguia, Ogilvy Worldwide and Laura Castillo, Weber Shandwick
Scholarship/College Outreach: Letisia Marquez, UCLA Media Relations

About Hispanic Public Relations Association (HPRA):
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession in the Southern California area. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $200,000 in scholarships to Latino students pursuing a career in communications during the last 20 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

# # #

27-Feb-08 7:00 PM

Cheskin 'Nuestro Futuro: Hispanic Teens in Their Own Words. (from Hispanic Ad)

Thu, 31 Jan 2008 06:00:00 GMT

The following article is from Hispanic Ad.com

Hispanic teens may be the single most important segment for future-oriented marketers to understand. They provide rich insights into the influence of ethnicity and culture in the larger U.S. consumer market. And with a current spending power of $20 billion and a projected growth rate six times higher than the rest of the teen market, Hispanic teens are a force in and of themselves.

To empower companies and marketers, the innovation consulting firm Cheskin has today released Nuestro Futuro: Hispanic Teens In Their Own Words, an unprecedented video profile of U.S. Hispanic teen lifestyles, attitudes and behaviors. Produced from over 30 hours of in-depth at-home interviews with more than 30 bicultural Hispanic teens, ages 13 to 19 across the U.S., the profile illuminates key issues in the words of teens themselves. Hearing and seeing them in their homes through the lenses of Snippies video journalists provides an emotive and realistic context for understanding.

"Currently, many marketing programs correctly focus on multicultural markets, celebrating distinct cultures for targeted products, services and communications. With youth, we believe the trend is toward 'intraculturalism' -- the combining, sharing, and recreating of multiple ethnic identity influences," says Stephen Palacios, Cheskin executive vice president. "Studying this phenomenon in Hispanic teens can provide insights into not only this segment, but how this ethnic variable is playing a greater role for teens generally."

“Intraculturism” is a new term used to define the ease with which America’s youth adopts and adapts aspects of a diversity of cultures into their identity. As opposed to multiculturalism, which celebrates distinct cultures unto themselves, intraculturalism is a fluid process of identity formation that continually borrows from a diversity of traditions and attitudes.

For instance, a young girl of Hispanic descent may combine hip-hop fashion with Mehndi-stained hands when she goes out dancing to her favorite Reggaeton artists. The next morning she sits down with her grandmother to watch a telenovela before logging onto MySpace.com to catch up on her diverse network of friends.

Why is this important?

As a dominant trend among American teens, which is driven by an increase in the diversity of peer groups and social permissibility, intraculturalism is bound to shape this country’s future cultural landscape.

The trend is most prominent among Hispanic youth, a demographic that is growing six times faster than other market segments and, by 2020, will account for 24% of the population aged five to 19 years. They currently control $20 billion in spending power and influence over $200 billion in household spending. Hispanic teen culture and attitudes are influencing “mainstream” American values through their growing presence and intraculturalism – shouldn’t we have a picture of what that means?

Nuestro Futuro dimensionalizes three major themes including:

The multiple levels of teen and ethnic complexity that define their self identity,

The influence they wield at home and in their external networks,

And their optimism expressed through their ambition and vitality.

To view video CLICK below:
http://www.meaningfulexperience.com/assets/HispanicTeenStudy06Promo.wmv

30-Jan-08 10:00 PM

2007 PRemio Awards & Scholarship Dinner Sponsorship Opportunities

noemail@hpra-usa.org — Sat, 18 Aug 2007 17:00:00 GMT

Sponsorship opportunities are available for this years' PRemio Awards & Scholarship Dinner

click here to download the sponsorship form

Contact Mariechelle Bonifacio at 562-608-8654 or mariechelle.bonifacio@prnewswire.com for more information

18-Aug-07 10:00 AM

2007 PRemio Nominations

noemail@hpra-usa.org — Fri, 22 Jun 2007 08:00:00 GMT

Nominate the best in Hispanic Public Relations! HPRA is accepting nominations for the upcoming PRemio awards for individuals in Public Relations, Journalism, Entertainment / Arts and Corporation of the Year, who exemplify the HPRA mission and objectives. Nomination forms are due no later than Friday, July 29, 2007. Use the attached form to fill out your nomination or download from the HPRA web site. Please fax completed form to 323-857-9117 or email nominations to ivette.zurita@edelman.com

Click here to download the nomination form

22-Jun-07 1:00 AM

Are U.S. Hispanics really online?

noemail@hpra-usa.org — Wed, 16 May 2007 04:00:00 GMT

As brands compete for the coveted Latino consumer in the United States, some are just beginning to explore the emerging digital space as a new medium to deliver their messaging. But are U.S. Hispanics really online?

Researchers at the Association of Hispanic Advertising Agencies 22nd semi-annual conference confirmed that 13.9 million Hispanic adults are indeed online and of those 8.5 million have broadband. But, even more impressive and important to marketers is how Hispanics are interacting online, the frequency and time spent online, and the types of activities Latinos are engaging in while connected.

According to Forrester Research, whose Tamara Barber spoke at the event, the use of social network sites such as My Space among Latinos increased by 200 percent from 2005 to 2006, and music and video downloads are on the rise as well. Activities with an entertainment focus requiring a broadband connection such as streaming audio or video are popular with Latinos. From mobile phones and laptops, to MP3 players and PDAs, Hispanics are connecting and being entertained just about everywhere. (Hispanic Technographics Consumer Technology And Marketing Phone Survey, Q1 2007, and Forrester’s Hispanic American Technology Adoption Study Fall 2005 Phone Survey, Forrester Research).

Data presented by Adriana Waterston, vice president of marketing and business development for Horowitz Associates, a market research company, confirms that Hispanics with broadband access are indeed heavily vested in broadband-enabled information, communications and entertainment activities.

“In our newest study, “Making the Connection: Consumer Broadband Lifestyles,” we interviewed broadband users about their television consumption, broadband use and general lifestyles and attitudes. Formal segmentation revealed six segments – Non-Tech Utilitarians, Web Moms, Sports – Gotta Have It, The Broadband Workforce, Mavens and Mavericks, and Connected Multiculturals,” Waterston said.

“When we ran the data among only Hispanics, we found that over 60% of Hispanics fall in the three heavy user groups: The Broadband Workforce, Mavens and Mavericks, and The Connected Multiculturals. Indeed, almost one third of Hispanics fell into The Connected Multiculturals, the segment characterized by highest overall usage of broadband for most activities, including for watching video content online, and that have the highest ownership of portable devices. Moreover, Latinos are more likely than the average broadband user when comparing usage such as shopping online or downloading a movie to their iPod.”

Hispanic marketers acknowledge they may have a little catching up to do in targeting this large and growing segment of the population online and AHAA Chairman Carl Kravetz, chairman/chief strategic officer of cruz/kravetz:IDEAS agrees. “Until now, we really haven’t had the data to back up the online Hispanic presence,” Kravetz said. “But now, with research groups collecting data consistently to gauge not only how many Latinos are using the Internet but how they are engaging with new media and new devices, our Hispanic agencies can begin to target online consumers effectively. The next step is to further define the online Hispanic market in terms of demographics – age, language preference, and acculturation – as well as attitudes and behaviors around language, cultural relevance and the Internet.”

Statistics indicate that the average age of Hispanics online is 37 and that they spend an average of 33.9 hours online each week. In Waterston’s panel presentation she explained that Horowitz interviewed all types of Hispanics but found that once they were connected, or had access, what they did online was pretty similar despite language preference or acculturation. “Broadband is a great equalizer in terms of the Hispanic market,” Waterston said.

Hispanic ad agencies must now take the information researchers are providing and develop the best methods to reach consumers in the digital environment. Money is being diverted to new media marketing initiatives as digital innovation catches fire but Marcy Greenberger, associate media director for Tapestry says, “It is up to us to stay on top of trends, inform our clients and educate our teams to reach consumers effectively and understand where our consumers are online.” Determining the right mix to connect people, technology and brands isn’t easy, but Hispanic marketers agree they must lead the effort.

15-May-07 9:00 PM

2006 Scholarship Winners

Wed, 16 May 2007 03:00:00 GMT

Congratulations to the 2006 HPRA scholarship recipients!

Guillermo Wightman – CALIFORNIA STATE UNIVERSITY OF NORTHRIDGE
Jacqueline Guzman – CALIFORNIA STATE UNIVERSITY OF NORTHRIDGE
Nicholas Villegas – CALIFORNIA STATE POLYTECHNIC UNIVERSITY AT POMONA
Cristian Carrillo – CALIFORNIA STATE UNIVERSITY OF LOS ANGELES
Natalie Venegas – CALIFORNIA STATE UNIVERSITY OF LONG BEACH
Ana Marisol Najarro – CALIFORNIA STATE UNIVERSITY OF FULLERTON
Breanna M. Cardwell – UNIVERSITY OF SOUTHERN CALIFORNIA
Ashley Gabaldon – CALIFORNIA STATE UNIVERSITY OF FULLERTON
Irene Ramirez – UNIVERSITY OF SOUTHERN CALIFORNIA

15-May-07 8:00 PM

NBC's Today show reports on the "Growing Impact of Latin Culture"

noemail@hpra-usa.org — Fri, 30 Mar 2007 00:30:00 GMT

03-21-07
The Today Show on NBC reports on the importance of the Latin Community and how it is affecting "Mainstream America"

Click here to view the report

29-Mar-07 5:30 PM

U.S. Hispanic Marketing Conference 2006

noemail@hpra-usa.org — Wed, 06 Sep 2006 00:00:00 GMT

Announcing the much-anticipated . . .

US Hispanic Marketing Conference

September 25-28, 2006
Hilton Del Mar- San Diego, California

Join the experts convening at this event to hear the most up-to-date critical strategies and insights into targeting the largest minority in the United States with a purchasing power expected to reach $992 billion by 2009.

2 Easy Ways to Register:

Visit the online registration page
Call customer service at 800-882-8684

HPRA members
receive 15% off when
registering with CODE: HPRA

5-Sep-06 5:00 PM

Mexico Now Ranks Seventh in International Tourist Arrivals

noemail@hpra-usa.org — Mon, 07 Aug 2006 17:00:00 GMT

Mexico City, Mexico -- Mexico's ranking among the world's countries in international tourism arrivals increased from eight to seven last month according to World Tourism Organisation figures, Touirsm Secretary Rodolfo Elizondo recently announced. Approximately 21.9 million international guests arrived to Mexico in 2005.

Tourism providers are rushing to meet the increasing demand for service. For example, there are currently 23 new flights to Mexico from the UNited States, and Canadians can count on an additional three flights to Mexico.

"More and more leisure and business travelers are discovering the many benefits of a Mexican vacation. Our country not only offers visitors beautiful beaches, an almost endless array of cultural destinations and many exciting adventure tourism options, but Mexico does it all while providing tourists with great value and gracious service, " said Elizondo.

Sectur reports that Mexico's tourism industry was reposnible for generating 1.9 million direct jobs in 2005, up 3 percent over 2004 numbers. With the tourism sector so favorably impacting the country and its people, Mexico invests considerable time and effort in developing it.

The Mexican government has a comprehensive, long-term tourism plan in place to guide its efforts through 2025. The plan's goal is to consistently increase both the number of international visitors and the amount of tourism revenue.

7-Aug-06 10:00 AM

Executive Vice President, Multicultural

Tue, 10 Jun 2008 21:00:00 GMT

Title: Executive Vice President, Multicultural Description: Executive Vice President, Multicultural Are you a cutting edge PR professional looking to lead a high profile multicultural practice at Edelman? We have a unique opportunity for an EVP to lead our teams in providing our clients with the best insights into the U.S. multicultural markets. This person will lead the team that develops award-winning multicultural campaigns for a broad range of clients. Qualifications include: · An inspirational and motivational team leader with extensive people management experience within the public relations agency world · High level knowledge and experience with the global multicultural marketplace · A demonstrated track record of developing and executing successful public relations strategies and programs as an agency practitioner · A strong background of pitching and winning new business · A concrete history of taking visible action to provide, directly or...

LATINO PUBLIC RELATIONS-LLC

Fri, 23 Nov 2007 22:00:00 GMT

Latino Public Relations specializes in the Hispanic market in the United States and the communications industry in Latin America. We can assist any business that wants to reach the Hispanic market, the largest minority in the country. We can also assist the small Hispanic business that wants to disseminate information in order to reach the General Market. Vice versa, we can also help the Hispanic or General Market business that wants to reach media in Latin America.

Latino Public Relations has contacts in the most important Hispanic Markets in the country and in Latin America. Coverage includes press, radio, TV and Internet, all the major media sources. We offer very flexible services. Some of our services include translation (Including interpretation of information, which is crucial when dealing with media and cultural differences), event organizing, and press releases

Liliana Ospina Herbstreith
lospina@lpr-llc.com

358 North Johnson St

Pontiac, Michigan 48342

(248) 860-5679

Latino Public Relations-LLC

Wed, 26 Sep 2007 22:00:00 GMT

We are Latino Public Relations, LLC; we are a Public Relations company based in Michigan and in Colombia for our clients in Latin America. Latino Public Relations specializes in the Hispanic market in the United States and the communications industry in Latin America. We can assist any business that wants to reach the Hispanic market, the largest minority in the country. We can also assist the small Hispanic business that wants to disseminate information in order to reach the General Market, and we can also help the Hispanic or General Market business that wants to reach media in Latin America.

Liliana Ospina Herbstreith
lospina@lpr-llc.com

12405 K DR S

Burlington, Michigan 49029

(248) 640-9896

Mexico Tourism Board

Thu, 27 Jul 2006 21:00:00 GMT

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico's tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

Erick Laseca
erick_laseca@mia.bm.com

225 N. Michigan Ave., Suite 1850

Chicago, IL 60601

(312) 228-0517 EXT. 20

Burson-Marsteller

Thu, 27 Jul 2006 21:00:00 GMT

Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 54 wholly-owned offices and 46 affiliate offices, together operating in 58 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world’s leading communications services networks.

Erick Laseca
erick_laseca@mia.bm.com

225 N. Michigan Ave., Suite 1850

Chicago, IL 60601

(312) 228-0517 EXT. 20

2008 PRemio Awards - Culturas Inspiring Change

Thu, 17 Jul 2008 07:34:27 GMT

2008 HPRA PRemio Awards - Culturas Inspiring Change

For more details, please contact
PRemios Director Lourdes Lopez at

818-929-7568 or LourdesL@grammy.com

For sponsorship info please contact

Monica Chavarria at

323-932-9425 or Monica.Chavarria@farmers.com

Hispanic Public Relations Association

Mon, 14 Jul 2008 08:31:53 GMT

Welcome to the Hispanic Public Relations Association

HPRA is a non-profit organization that serves communications professionals in the Southern California area. HPRA's mission is to provide career advancement opportunities for individuals in the public relations, marketing and advertising fields from entry level to senior levels.

Special thanks to our corporate sponsors:

Click here to download the latest HPRA Newsletter

Advisory Council

Wed, 18 Jun 2008 00:08:12 GMT

Ray Durazo Durazo Marketing Stephen Chavez John Echeveste VPE Public Relations Oralia Michel Oralia Michel Marketing & Public Relations Roberta Tinajero Kaiser Permanente Robert Alaniz Wellpoint ...

Scholarship

Sun, 27 Apr 2008 10:01:00 GMT

April 14, 2008

Dear Students/Counselors:

The Hispanic Public Relations Association (HPRA) is pleased to announce that it is accepting applications for the 2008 HPRA Scholarship Program. The scholarship program was created to recognize outstanding undergraduate Hispanic students who are pursuing careers in public relations and related communications fields. Since its inception, the HPRA scholarship program has awarded more than $180,000 to Latino students pursuing a career in communications or related field.

In 2008, HPRA will award one $2,500 scholarship to an outstanding student. Nine other four-year university students will receive $1,000 each. As an added benefit, HPRA also is partnering with member companies and agencies to assist scholarship recipients in obtaining a public relations internship.

Eligibility and application requirements are outlined in the application. HPRA will notify scholarship recipients by September 2008. The postmark deadline to submit all materials is Friday, June 20, 2008.

HPRA’s objectives are to unite Hispanic practitioners for the purpose of exchanging ideas and experiences, to promote professional development through educational programs, to provide financial and internship assistance to students, and to advocate responsible coverage of issues and images affecting the Hispanic community.

Please contact me with any questions at lmarquez@support.ucla.edu or 310-206-3986.

Buena suerte!

Letisia Márquez
College Outreach Committee Director

Scholarship Application

Sun, 27 Apr 2008 09:59:43 GMT

Eligibility and application requirements are outlined in the application. HPRA will notify scholarship recipients by September 2008. The application deadline is June 20, 2008.

2008 HPRA Scholarship Application

Board of Directors

Wed, 13 Feb 2008 20:29:04 GMT

HPRA Executive Board President Ivette Zurita 323-202-1421 Vice President Lourdes Rodriguez Treasurer Lucila Garcia Secretary Albert Proctor Parliamentarian Delia Lopez Senior Advisor John Echeveste HPRA Board of Directors National Chapters Sandra Bernardo Activities Jennifer Gonzalez Membership Laura Amarillas Professional Development Carlos Munguia Professional Development Co-Chair Laura Castillo ...

Photo Gallery

Sat, 05 Jan 2008 06:11:03 GMT

Select a Gallery of Photos:

HPRA Dodger Night

Fri, 31 Aug 2007 02:36:25 GMT

Edna Silva and her boyfriend smiling for the camera

Mirella Miranda and her boyfriend enjoying the game

HPRA Digital Chair Herbert Serrano and Frank Molina of Valencia Communications

The HPRA presence was felt in the clubhouse as the Dodgers won the game 4-3

test page

Thu, 30 Aug 2007 04:08:29 GMT

this is a test page

2006 PRemio Awards

Sat, 18 Aug 2007 19:32:37 GMT

HPIM1286

Mon, 08 Sep 2008 18:17:43 GMT

Incoming HPRA President Ivette Zurita, won the XBox 360 games in the raffle.

HPIM1278

Mon, 08 Sep 2008 18:17:43 GMT

Having fun at the mixer

HPIM1277

Mon, 08 Sep 2008 18:17:43 GMT

I hope 1 of these tickets is a winner!

HPIM1285

Mon, 08 Sep 2008 18:17:43 GMT

Our very own Herbert Serrano won a $200 gift card to Niketown. I hope he spent it wisely

HPIM1294

Mon, 08 Sep 2008 18:17:43 GMT

All toys collected by HPRA and PRSA-LA were donated to Para Los Niños a nonprofit family service organization designed to bring children from some of Los Angeles’ most challenging communities out of poverty.

HPIM1287

Mon, 08 Sep 2008 18:17:43 GMT

Winner of one of the most wanted prizes of the night an XBox 360 Elite.

HPIM1292

Mon, 08 Sep 2008 18:17:43 GMT

Smile if you love HPRA.

HPIM1295

Mon, 08 Sep 2008 18:17:43 GMT

More HPRA winners!

HPIM1290

Mon, 08 Sep 2008 18:17:43 GMT

File uploaded by Herbert Serrano.

HPIM1274

Mon, 08 Sep 2008 18:17:43 GMT

Advisory Council Member Stephen Chavez wishes everyone "Happy Holidays"