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The Hispanic Public Relations Association (HPRA) is pleased to announce that it is accepting applications for the 2008 HPRA Scholarship Program. The scholarship program was created to recognize outstanding undergraduate Hispanic students who are pursuing careers in public relations and related communications fields. Since its inception, the HPRA scholarship program has awarded more than $180,000 to Latino students pursuing a career in communications or related field.

Los Angeles, CA - February 26, 2008 - The Hispanic Public Relations Association (HPRA) today announced its new executive board and the addition of John Echeveste, principal of Valencia, Perez & Echeveste (VPE) Public Relations and one of the organization’s founding members as its senior advisor. As HPRA enters its 24th year, the organization continues to serve public relations professionals by offering innovative thought, leadership, professional development, and career advancement opportunities

The following article is from Hispanic Ad.com Hispanic teens may be the single most important segment for future-oriented marketers to understand. They provide rich insights into the influence of ethnicity and culture in the larger U.S. consumer market. And with a current spending power of $20 billion and a projected growth rate six times higher than the rest of the teen market, Hispanic teens are a force in and of themselves. To empower companies and marketers, the innovation... [More Info]

2007 PRemio Awards & Scholarship Dinner Sponsorship Opportunities

Nominate the best in Hispanic Public Relations! HPRA is accepting nominations for the upcoming PRemio awards for individuals in Public Relations, Journalism, Entertainment / Arts and Corporation of the Year, who exemplify the HPRA mission and objectives.

As brands compete for the coveted Latino consumer in the United States, some are just beginning to explore the emerging digital space as a new medium to deliver their messaging. But are U.S. Hispanics really online?

Congratulations to the 2006 HPRA scholarship recipients! Guillermo Wightman – CALIFORNIA STATE UNIVERSITY OF NORTHRIDGE Jacqueline Guzman – CALIFORNIA STATE UNIVERSITY OF NORTHRIDGE Nicholas Villegas – CALIFORNIA STATE POLYTECHNIC UNIVERSITY AT POMONA Cristian Carrillo – CALIFORNIA STATE UNIVERSITY OF LOS ANGELES Natalie Venegas – CALIFORNIA STATE UNIVERSITY OF LONG BEACH Ana Marisol Najarro – CALIFORNIA STATE UNIVERSITY... [More Info]

03-21-07 The Today Show on NBC reports on the importance of the Latin Community and how it is affecting "Mainstream America" Click here to view the report

Announcing the much-anticipated . . . US Hispanic Marketing Conference September 25-28, 2006 Hilton Del Mar- San Diego, California Join the experts convening at this event to hear the most up-to-date critical strategies and insights into targeting the largest minority in the United States with a purchasing power expected to reach $992 billion by 2009. 2 Easy Ways to Register: Visit the online registration page Call customer service at 800-882-8684 ... [More Info]

Mexico City, Mexico -- Mexico's ranking among the world's countries in international tourism arrivals increased from eight to seven last month according to World Tourism Organisation figures, Touirsm Secretary Rodolfo Elizondo recently announced. Approximately 21.9 million international guests arrived to Mexico in 2005. Tourism providers are rushing to meet the increasing demand for service. For example, there are currently 23 new flights to Mexico from the UNited States, and Canadians... [More Info]

Contact: Dan Keeney, APR Jorgelina Atucha DPK Public Relations Hispanic Public Relations Association 832-467-2904 323-202-1074 dan@keeneypr.com Jorgelina.atucha@edelman.com Tendenci® Association Management Solution and the Hispanic Public Relations Association Partner to Enhances the Organization's Web Site New Membership Benefits and Much-Anticipated Industry Resources Introduced LOS ANGELES, July 20, 2006... [More Info]

Contactos: Dan Keeney, APR Jorgelina Atucha DPK Public Relations Hispanic Public Relations Association 832-467-2904 323-202-1074 dan@keeneypr.com Jorgelina.atucha@edelman.com Tendenci® Association Management Solution y Asociación Hispana de Relaciones Públicas crean alianza para revitalizar el sitio Web de la organización Se introducen nuevos beneficios para miembros y recursos del sector LOS... [More Info]

Congratulations to the 2005 HPRA scholarship recipients. · Nancy Alvarado, California State University, Long Beach · Laura Amarillas, California State University, Fullerton · Daniela Beas, University of Southern California · Celeste Maldonado, California State University, Fullerton · Christina Padilla, University of Southern California · Marla A. Ramirez, University of California Los Angeles · ... [More Info]