Like many other Hispanic professional organizations that came of age in the 1980's, the Hispanic Public Relations Association was established in 1984 by a group of Latino practitioners who believed that the creation of an organization dedicated to serving their specific needs and interests was the most effective way to promote professional advancement in the field.
The first spark for the organization came from founder David Garcia, who worked then with Fleishman Hillard Public Relations. Garcia believed that other PR organizations' well-intentioned efforts to embrace multiculturalism were more geared to serving the needs of the organization than they were to Hispanic practitioners. Garcia initially discussed the idea with Myrna Gutierrez and John Echeveste, who agreed and began working with Garcia on plans to establish the organization.
HPRA was formed at a time when Hispanics were beginning to fill many corporate, non-profit and government PR positions in the Los Angeles area. The first official meeting brought together a group that included, among others, Esther Renteria, Rose Soto, Emma Carrasco, and Mari Bellas, who became the founding members. The first order of business was to establish a name, and after several brainstorm sessions, the group settled on HPRA. The organization was loosely modeled on its journalistic counterpart, CCNMA: Latino Journalists of California.
The Hispanic Public Relations Association’s mission is to advance the practice of Hispanic public relations as a marketing discipline; to serve as the voice for professionals working in the Hispanic communications field nationwide; to empower its members through support, resources and education; and to offer guidance and assistance to students pursuing careers in the field.
The Hispanic Public Relations Association is a national membership organization representing forward-thinking PR practitioners with interest and/or expertise in the Hispanic market.
Southern California Edison is a proud supporter of HPRA for a decade in an effort to help promote and advance diversity in the communications field. SCE's commitment to diversity is an integral part of our identity as a company. We believe companies that make diversity a priority are better able to recruit and retain a talented work force, build stronger Continue Reading...
Since 1985, HPRA has provided the leadership and resources to help professionals and students alike grow and succeed in the Hispanic public relations field. I am especially proud that HPRA has grown in tandem with the Hispanic market and now serves as one of the country’s leading and most respected public relations organizations."...
Collaboration with the right experts is critical in today’s fast-paced communications environment. And there’s no better example of how two organizations join together to the benefit of members than HPRA and PRSA. That’s a guiding principle as PRSA-LA works together with HPRA leaders to create learning opportunities that add value by fostering connections with professionals who deliver exceptional expertise in Continue Reading...