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    • Seven Trends in Hispanic PR and Social Media!

      By, Natalie Boden Principal at BodenPR HPRA National Board Member English-language Latino: From Fox News Latino to HuffPost Voces, there is a strong undercurrent of Latinos getting their news in English but with a Latino twist – and this new...
    • Corporate America Needs HPRA More than Ever as Hispanic PR and Marketing Lines Continue to Blur

      I tell my college students that times have definitely changed since I entered the field of PR. The way people are consuming their information swiftly changed the role and activities of public relations. To some folks’ dismay, the lines between...

      LOS ANGELES, CALIF., December 18, 2013 — The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors....
    • IPG Names Golin-Harris Multicultural Practice of the Year

      GolinHarris has been named Multicultural Agency/Practice of the Year and has received a Gold Inclusion Award from The Interpublic Group of Companies (NYSE:IPG). The IPG Inclusion Awards were established to recognize agencies and individuals who are making a real difference...
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    BALSERA COMMUNICATIONS IS LOOKING FOR NEW TEAM MEMBERS! Balsera Communications is one of the fastest growing U.S Hispanic PR and Social Media award-winning agencies in the country focusing on Hispanic community and policy issues. To learn more about these positions and more, please e-mail Sonia Diaz at Social Media Community Manager Candidates should 1-2 years of total experience; previous social media experience at a PR, Advertising or Digital Agency preferred. (Bachelor’s degree not required, but should be on track to complete in the next year) Demonstrated experience leading and executing programs within multiple channels. US Hispanic market experience and Spanish-language proficiency strongly preferred. Ability to draft and implement strategic social media programs. Experience with social media monitoring tools a plus. Entrepreneurial spirit and willingness to work as a part of a team in the development of client and new business programs and presentations. Detail-oriented and the ability to meet deadlines without sacrificing quality. Account Executive We are looking for a strategic and creative Account Executive in Miami to help support and grow our burgeoning portfolio of clients. Ideal candidates should have up to 2 years of public relations agency experience and an interest in current affairs, particularly those that affect the US Hispanic community. The candidate must be a self-starter with excellent project management, time management and organization skills and must understand how to work in and execute social media campaigns. Fluency in Spanish/English, strong attention to detail and track record for delivering high quality client deliverables is also required. ...

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    Felicidades National HPRA Board Member Natalie Boden on the new business win. ...

    Hispanic PR Blog confirms that @BodenPR will handle national Hispanic PR duties for McDonald's #HispanicMarketing

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    HPRA National moderated the "Social Media for Social Good" panel at Hispanicize 2014. #Hispz14 Pictured from left to right: George Torres, Sofrito Media Group; Stephen Chavez, HPRA National President; Steve Sanchez; Global Corporate Communications Manager for 3M; Sonia Diaz of Balsera Communications; and Laurita Tellado of Holding On for a Hero blog. ...

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