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  • Demographics Are Not Destiny: Owning Our Own PR

    After the events and festivities of Hispanic Heritage Month, what are we left with? It’s a month to spotlight the contributions of Hispanic Americans in the United States, to examine how far we’ve come. We reflect on remnants of those...
  • Why diversity in public relations is a business necessity

    By Antonio Hernandez, HPRA October 2, 2014 Leading brands that want to build relationships in diverse and emerging markets around the world know it begins with recruiting, developing, and retaining talent reflecting their client population. These companies know they can...
  • Today’s Kids, Tomorrow’s Trendsetters

    By Melissa Smith, HPRA September 11, 2014 In the “Tipping Point,” Malcom Gladwell showcases the influencing power of New York “kids” who had the ability to create and make Hush Puppies trendy. He refers to them as exceptional people, and...
  • HPRA Miami Hispanic Heritage Month Media & Marketing Mixer

    View the Flier Here Join HPRA Miami and NAHJ South Florida Chapter during an exclusive “Hispanic Heritage Month Media & Marketing Mixer” on Wednesday, October 15th from 6:30 p.m. – 9:00 p.m. EST. This very special evening offers socializing with...
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A quick introduction to HPRA/Miami's Member of the Month: Joseph Ramirez from Burson Marstellar. ...

HPRA Miami proudly features its “Member of the Month” series, where we have the opportunity to showcase a valued member through our network. During November, we’re highlighting Joseph Ramirez from Burson-Marsteller. Name: Joseph Ramirez Company: Burson-Marsteller Position: Managing Director Years of experience: 17 Connect with Joseph on LinkedIn: What has been the proudest moment in your career so far? Probably my single proudest moment was placing a 5,000-word cover story for a nonprofit client in Fortune magazine. It took six months. I’ll never forget holding the magazine in my hands and seeing the story in print for the first time. The exposure paid off well for the client. Where do you see Miami's public relations industry heading? There is so much creativity here at the intersection of what used to be called the “general market” and the “US Hispanic market.” In this town and in our industry, those descriptions don’t make a lot of sense anymore. Miami’s public relations industry will be a major artery for brands on their way to connecting with the New America. What do you love doing in your spare time? Spending time with my boys Diego (9) and Felipe (7), and well as my wife Cristina. If I can sneak in a little reading and some golf, on top of that, all the better. What are some of your personal hobbies? Don’t laugh – but my kids have me building massive Lego sets with them. I know more about “Legends of Chima” than I care to admit. — with Joseph Ramirez.

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