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  • HPRA PROCLAIMS JUNE 25 AS LATINO SOCIAL MEDIA DAY

    Sharelines: Join @HPRAusa on 6/25 for Latino Social Media Day recognizing growing influence & achievements of Latinos online. #LatinoSMday Follow the hashtag #LatinoSMday on 6/25 and be part of a national initiative to celebrate Latino achievements online. LOS ANGELES (JUNE...
  • AHAA Names McDonald’s Hispanic Marketer of the Year

    McDonald’s was recently named Marketer of the Year at the annual conference in Miami of AHAA: The Voice of Hispanic Marketing. Accepting the award on Wednesday at the Marketer of the Year lunch, Adam Salgado, VP, U.S. marketing at McDonald’s,...
  • Seven Trends in Hispanic PR and Social Media!

    By, Natalie Boden Principal at BodenPR HPRA National Board Member English-language Latino: From Fox News Latino to HuffPost Voces, there is a strong undercurrent of Latinos getting their news in English but with a Latino twist – and this new...
  • Corporate America Needs HPRA More than Ever as Hispanic PR and Marketing Lines Continue to Blur

    I tell my college students that times have definitely changed since I entered the field of PR. The way people are consuming their information swiftly changed the role and activities of public relations. To some folks’ dismay, the lines between...
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