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  • ECHEVESTE DEPARTS VPE TRADIGITAL

    John Echeveste, founding partner of VPETradigital Communications, one of the country’s most established Hispanic public relations firms, announced today his retirement from the agency to assume a new position as CEO of LA Plaza de Cultura y Artes in Los...
  • Why Good Nutrition Matters in your PR Life

    By Marco Antonio Gonzales Senior Director, Corporate Communications, Herbalife North America It is no secret that as busy public relations professionals, we are no different than our counterparts in the world of journalism: we’re on 24/7 and in the madness...
  • Google+ Hangout

    “The Integration of Marketing and Public Relations” On Wednesday, August 20th at 11:00 A.M. PST/2:00 P.M. EST. Leading Hispanic Marketing and Public Relations Industry Leaders will participate in this effort to highlight the value of Integrating Marketing and PR Efforts....
  • HPRA PROCLAIMS JUNE 25 AS LATINO SOCIAL MEDIA DAY

    Sharelines: Join @HPRAusa on 6/25 for Latino Social Media Day recognizing growing influence & achievements of Latinos online. #LatinoSMday Follow the hashtag #LatinoSMday on 6/25 and be part of a national initiative to celebrate Latino achievements online. LOS ANGELES (JUNE...
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John Echeveste, one of the founders of the Hispanic Public Relations Association and pioneers in the world of Hispanic PR, is leaving his post as Principal of VPE Public Relations to lead La Plaza de Cultura y Arte in Los Angeles. We thank John for his tireless efforts on behalf of HPRA and wish him all the best. ...

It’s a bittersweet moment at VPE as my partner John Echeveste leaves the agency to embark on a new career. While I’m glad La Plaza de Cultura y Arte is poised for greatness under his leadership, it’s not easy to bid farewell to my business partner of 25 years. Our partnership survived the recession, 9/11, turn of the millennium, and Dan Quayle. He will be missed. The way I see it is that I’m not losing a partner, I’m gaining a much, much bigger office. – Patricia Perez — with Patricia Perez and John Echeveste.

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HPRA USA shared HPRA NY's photo. ...

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